Value of Sports in Indiana

Indiana has long been synonymous with sports. For a century, the Indianapolis Motor Speedway hosts “The Greatest Spectacle in Racing” as we’ve been known as the “Racing Capital of the World.” For decades, Indiana has been home to the Indiana Pacers, Indianapolis Colts, Indiana Fever, Indianapolis Indians, and a vast array of professional sports franchises. Since 1979, Indiana Sports Corp has been the driving force in the region’s sports initiative, one that features sports-based entities headquartered in Indianapolis, spectacular venues, and a focus on hosting marquee sporting events.
We are a sports capital.
These events, teams and organizations provide Indiana with the opportunity to reach millions of people domestically and internationally. These people visit our state and spend money at our venues, hotels and attractions, in our restaurants and shopping malls, in all corners of our state. Through television exposure, Indiana is branded as an attractive place to visit, to live, to play, to relocate a company.
Sporting events also provide us with the opportunity to impact local residents. These events provide unique experiences through volunteer opportunities, or once-in-a-lifetime experiences as a fan in your hometown. These events allow us to include youth initiatives, such as clinics and ticket programs where some of our region’s underserved youth get the opportunity to be part of a marquee event.
Sports is synonymous with Indiana. It’s our calling card. It’s in the fabric of our DNA. We are a sports capital.