Indy Goes For Gold

Indianapolis will host the 2024 U.S. Olympic Team Trials – Swimming, June 15-23. For the first time ever, the event will be staged on a football field, as Lucas Oil Stadium will host the nine-day Olympic-qualifying meet in front of 250,000 fans.

To prepare for this event, we are inviting our local community to join us as Indy Goes for Gold. Indy Goes for Gold is a community engagement program that will support businesses, attractions, restaurants, hotels, and more to connect with the event, get involved, and help us showcase why Indy is the best host city in the country.

How does it work?

Step 1: Register for Indy Goes for Gold. No cost to register.

Stay up-to-date on all things Olympic Swimming Trials. We will share ways to connect your brand, events, employees, and more to the event. Indy Goes for Gold members will also have the opportunity to promote special offers to ticketholders through the event website, email marketing, social media, and earned media opportunities.

Step 2: You'll receive an email in late March with assets to help promote ticket sales and spread awareness for 2024 U.S. Olympic Swimming Trials.

  • Download the Indy Goes for Gold digital graphics package and share that you're going for gold on your social media channels.
  • Place an order for your signage kit and rep the All Lanes Lead to Indy brand now through June.
  • Purchase All Lanes Lead to Indy apparel and swag for your team.

Step 3: Get Involved.

  • Purchase 2024 U.S. Olympic Swimming Trials tickets for your team, clients, stakeholders, or other groups.
  • Volunteer with your team, board members, committees, or other groups.
  • Ask to learn more information about our sponsorship offerings.

Step 4: Submit your Gold Medal Offer.

  • Create a special offer for us to share with ticketholders, credentialed event staff, and volunteers (10% off your purchase or entry, BOGO, $10 discount). All discounts and offers are determined by the business.

Who can sign up?

Corporate Partners, Small Businesses, Food & Beverage, Hotels, Non-Profit Organizations, Community Partners, Attractions, and more in Central Indiana and surrounding areas.

NOTE: Brand Guidelines for U.S. Olympic Team Trials - Swimming presented by Lilly