Men’s college basketball doubleheader featuring Purdue vs. Auburn and Butler vs. Northwestern tips-off December 20 at Gainbridge Fieldhouse
INDIANAPOLIS - Indiana Sports Corp, Pacers Sports & Entertainment, and Russ Potts Productions Inc. announced today that Bush’s® Chili Beans will serve as the presenting sponsor of the 2025 Indy Classic, a collegiate basketball doubleheader featuring Purdue vs. Auburn and Butler vs. Northwestern on December 20 at Gainbridge Fieldhouse. Fans can expect fun and flavorful activations and Bush’s® branded integrations throughout the game day experience.
The Indy Classic is Indiana Sports Corp’s signature annual college basketball showcase, bringing premier college basketball programs and passionate fans together for a day of high-level competition in downtown Indianapolis. The event serves as a fundraiser for the organization’s non-profit mission of enhancing communities through sport.
“At Bush’s, we believe great experiences, like great chili, start with the right ingredients,” said Stephen Palacios, Senior Vice President of Marketing at Bush’s Beans. “That’s why we’re teaming up with Indiana Sports Corp for the 2025 Indy Classic, bringing bold flavor and fun to this celebrated day of college basketball with fans in Indianapolis and beyond.”
“We’re thrilled to welcome Bush’s Chili Beans as the presenting sponsor of this year’s Indy Classic,” said Patrick Talty, President Indiana Sports Corp. “Their playful spirit and national reach bring new flavor to this fast-growing basketball tradition.”
Tickets go on sale to the general public tomorrow, Friday, August 15, at 10 AM ET on Ticketmaster. Broadcast information and tip-off times will be announced at a later date. Fans interested in event updates can sign up here for Indiana Sports Corp’s college basketball ticket info emails.
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About Bush's® Beans
Bush's® is That Beautiful Bean Co.® —a quality-obsessed, family-owned business since 1908. We believe in the goodness of the humble bean, a food that's equally good for humans and the earth. When you enjoy our beans, you can trust that they're the very best. Because we wouldn't serve your family anything less. Since we got our start more than 115 years ago in Chestnut Hill, Tenn., Bush's has always maintained that quality is the best policy. We pursue excellence and exceptional taste in our beans, sauces and everything we do. That's why, from mouthwatering Baked Beans to Chili Beans to our newest platform, Sidekicks, you're cooking up the best with Bush's. For more information, visit www.bushbeans.com.
About Indiana Sports Corp
Founded in 1979 as the nation’s first sports commission, Indiana Sports Corp is a not-for-profit organization focused on bringing premier sporting events to Indiana to drive economic vitality, facilitate a vibrant community with civic pride and garner positive media attention. Because of this, Indiana Sports Corp is able to provide positive, sports-related opportunities for youth in the community. For more information, please visit IndianaSportsCorp.org.