Indiana Sports Corp Announces IN the Game Campaign

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INDIANAPOLIS - Indiana Sports Corp announces its IN the Game campaign inviting the community to be part of the next two years’ and beyond unprecedented lineup of sporting events in three ways – support, advocate, and volunteer. This initiative will drive engagement throughout the Indianapolis community and create measures to put the city in a positive light nationally and internationally.

“Indiana Sports Corp is excited to launch our IN the Game campaign to ignite the Indianapolis community to get involved in our upcoming event lineup,” said Indiana Sports Corp President, Ryan Vaughn. “Indianapolis is a special place to live and we will rely heavily on its citizens to support, advocate and volunteer with us during this unprecedented stretch of sporting events. It’s our time to shine as a city and we need all Hoosiers to join our team in this collective effort.”

For more than four decades, Indy’s sports strategy has brought in millions of visitors, billions of dollars, and priceless hours of international brand-building media coverage. Indy has an opportunity on the horizon that will put the city in a category of its own when it comes to hosting premier sporting events. Starting this March, Indianapolis will boast an event resume that will rival any major city throughout the country including, but not limited to, two Big Ten Football Championship Games, three Big Ten Women’s Basketball Tournaments, two Big Ten Men’s Basketball Tournaments, the 2020 NCAA Men’s Basketball Midwest Regionals, 2020 U.S. Olympic Team Trials – Diving, NBA All-Star 2021, 2021 NCAA Men’s Final Four, and the 2022 College Football Playoff National Championship. 

Led by the Indy Championships Fund (ICF), ongoing fundraising efforts have been taking place to support the NBA All-Star 2021 events, the 2021 NCAA Men’s Final Four and the 2022 College Football Playoff National Championship. The Fund’s target goal is to raise $25 million to back these events and has secured more than $20 million thus far. ICF is targeting corporations and individuals to donate major gifts toward this goal while Indiana Sports Corp is targeting these groups to become sponsors and members to support its mission to continue to bring major sporting events to Indianapolis. 

In order for these events to be successful in Indianapolis, community attendance at the main event and surrounding ancillary events is crucial. IN the Game will call upon residents to advocate and promote these events within their own networks and attend the events themselves. Being an advocate can take many different forms: attending an ancillary event occurring in the city in conjunction with the event, engaging kids to participate in youth programming and clinics, and by simply spreading the word to your networks, both in and outside of the city.

What helps Indy stand out over other major cities is the same key ingredient at the heart of the city’s 40-year old sports strategy, our volunteers. IN the Game will invite the community to once again roll up its sleeves and help our city by volunteering during this incredible stretch of events. Over the course of more than 19 events, it will take a collective effort of 10,000 plus volunteers to make these events come to life. 

For more information on how to get IN the Game - including volunteer opportunities, the upcoming event schedule, or ways to financially contribute - visit


About Indiana Sports Corp: Founded in 1979 as the nation’s first sports commission, Indiana Sports Corp is a not-for-profit organization focused on bringing premier sporting events to Indiana to drive economic vitality, facilitate a vibrant community with civic pride and garner positive media attention. Because of this, Indiana Sports Corp is able to provide positive, sports-related opportunities for youth in the community. For more information, please visit

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