Statewide Mask Program Launches Leading Up to March Madness

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INDIANAPOLIS – The NCAA, Indiana Sports Corp and the state of Indiana will launch the statewide Mask Madness program on Monday, Jan. 25. More than 100,000 March Madness masks will be distributed across Indiana cities starting this month through Final Four weekend utilizing NCAA Divisions I, II, III schools, city visitor bureaus, community partners, and Indianapolis public spaces to serve as distribution locations.

The Mask Madness initiative will promote health and safety throughout Indiana amid the COVID-19 pandemic by advocating social distancing and wearing a mask. Hoosiers will be encouraged to wear the masks and share through social media "why they mask up" by using the hashtag #MaskMadness.

The 2021 tournament will be the 82nd NCAA Division I men’s basketball championship, and the first to be conducted exclusively in one state. With the Division II men’s basketball championship scheduled to be played in Evansville, and the Division III men’s basketball championship scheduled to be conducted in Fort Wayne, this will be a March Madness unlike any other for the state of Indiana.

For more information regarding the NCAA Division I men’s basketball championship and Mask Madness distribution locations, visit


About Indiana Sports Corp

Founded in 1979 as the nation’s first sports commission, Indiana Sports Corp is a not-for-profit organization focused on bringing premier sporting events to Indiana to drive economic vitality, facilitate a vibrant community with civic pride and garner positive media attention. Because of this, Indiana Sports Corp is able to provide positive, sports-related opportunities for youth in the community. For more information, please visit

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